Aviva is now offering £15,000 of free life cover for parents through all channels, including advisers.
The total premiums earned from life assurance premiums and income protection has risen by over £100millionin the second quarter of 2014, according to ONS figures.
Pre-paid funeral plan sales have hit a new half-year record, the total plans sold in the first six months of 2014 were almost equal to the whole of 2008's sales.
Direct life has launched a fully comparable buy now life insurance policy, available to advisers through Direct Life's LifeQuote service and direct to the public through Confused.com.
Sun Life Direct is to rebrand as Sun Life, with ambitions to become the UK's leading direct-to-consumer financial services brand.
Around 70% of HIV Life Assurance applications are now being made in connection with a mortgage, according to medical financial advisers Unusual Risks.
Nearly a quarter of HIV positive people now have life insurance.
The perceived value of a protection policy drops after its sale and is leading to lapsed policies, The Syndicate has said.
Consumers could save up to 50% on their life insurance premiums by taking out policies in their forties rather than their fifties, research finds.
HIV Positive people who are taking out HIV Life Assurance in the UK are insuring themselves for a 'fairly low' average sum assured of £134,130, according to research.