On the first day of this year’s Income Protection Awareness Week (IPAW), Hayley Clucas, head of marketing at Caspian Insurance, and Ash Borland, personal branding consultant at Ash Borland Consulting, discussed how advisers can use social media to build their brand.
By setting a social media presence through a corporate brand, Clucas explained there is more creativity to deliver content, as advisers can share core values of the business, while personal brands rely on an individual having to sell themselves. Borland added that although each route depends on budget and what is right for each company, videos are the best way to build a brand. "The goal is to be trying to get people to see you, know you, like you and trust you as fast as you possibly can by making a video that's short [and] no longer than one minute so you don't bore people," Borland...
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