IPAW 2023: Video content crucial for advisers to build brands

By setting a social media presence through a corporate brand, Clucas explained there is more creativity to deliver content, as advisers can share core values of the business, while personal brands rely on an individual having to sell themselves. Borland added that although each route depends on budget and what is right for each company, videos are the best way to build a brand. "The goal is to be trying to get people to see you, know you, like you and trust you as fast as you possibly can by making a video that's short [and] no longer than one minute so you don't bore people," Borland...