The average life assurance policy taken by the gay community is now £242,578, an increase of 28% over just four years.
Holloway Friendly has joined up with Assureweb to provide advisers with enhanced income protection quotes.
PruProtect will be offering 30% free life cover free for new Serious Illness Cover plan policyholders and has re-priced its income protection product.
Cirencester Friendly has urged advisers to review family protection needs following DWP household income figures published today.
The long-term protection market has remained resilient through 2011 despite significant increase in the UK protection gap, Swiss Re has reported.
Advisers have been struggling to sell income protection because clients claim not to need it, Defaqto research has shown.
The renting rise will fit "quite nicely" with the emergence of market-newby short-term income protection, Defaqto has said.
Short-term income protection is only part of the answer to the protection gap, the ABI has said.
The gender-neutral pricing saga could just be unnecessary drama, according to Exeter Family Friendly.
The Income Protection Task Force has completed a draft Charter setting out the obligations and opportunities of companies selling Income Protection.