LV= improves underwriting flexibility

LV= has changed its underwriting rules to allow more applications to receive an immediate online decision.

The changes to the provider's online system include a reduction in medical evidence requests for applicants with hypertension and raised cholesterol and a reduction in the number of exclusions applied for people with muscular back pain or strain.

It has also been made it easier to get immediate decisions on applicants who have previously suffered benign lumps or cysts, kidney disorders, gynaecological conditions, and ear disorders.

Products benefiting from these changes are life cover, critical illness and income protection applied for through the Flexible Protection Plan.

The insurer said it made the revisions after reviewing data from previous applications where the medical conditions disclosed required further evidence and then incorporating this data into the online quote engine.

Mark Jones, head of protection at LV=, said: "The latest changes to our underwriting rules will mean that new business can be written faster and we can offer standard rates to more customers.

"We will continue to invest in our proposition to ensure we offer the best experience and service possible for advisers and their clients."