Bupa joins individual dental cover market

Bupa has introduced its first consumer dental insurance product.

Previously Bupa dental cover was only available to individual customers as an option with the healthcare group's health insurance product, Bupa By You.

Two plans, Dental Cover 10 and 20, developed, said Bupa, in response to high demand from customers, allow customers to choose whichever dentist they want to visit.

Dental Cover 10 offers customers a full refund for NHS treatment and market-leading oral cancer cover up to £15,000 per person per year.

Dental Cover 20 allows customers with a privately registered dentist to claim up to £150 a year for routine treatment such as check-ups, x-rays and scale and polish.

For more expensive, non-cosmetic treatment such as fillings, root canals, extractions, crowns, bridgework and dentures, customers can claim up 75% of each bill, with up to £700 paid back per year.

Cover also includes emergency dental treatment and treatment for dental injury.

No underwriting or pre-enrolment checks are required for either product.

Sue Moore, marketing and customer development director at Bupa Health & Wellbeing, said: "Having listened to our customers, we have designed a product which gives people extensive cover when they visit the dentist, whether NHS or private.

"We know that our customers will value the peace of mind that this gives them."