London & Country Mortgages has announced it will donate £1 for every case where customers arrange one or more policies in 2015 to Winston's Wish.
The £1 donation will be made for customers of life, critical illness and income protection policies.
The company has chosen the charity as its charity of the year and staff at the company will also be raising funds for the charity throughout the year.
Winston's Wish offers practical support and guidance for bereaved children, their families and professionals.
Michael Aldridge, sales director at London & Country (pictured) said: "We're delighted to be able to support such a worthy cause as Winston's Wish. Advising clients on life insurance policies is a constant reminder that families do unfortunately lose loved ones. The work of Winston's Wish is vital in supporting children at the most difficult of times."
Catherine Ind, head of fundraising and regional development at Winston's Wish, said: "We are very much looking forward to working with London & Country. The partnership underlines our relevance within the life insurance industry and the essential support we can offer children and families at such a difficult time in their lives."
