Bright Grey launches iPhone app

Bright Grey has launched ‘Bright Touch', a free iPhone app that allows advisers to access product information.

The app gives detailed cover information for the provider's personal and business protection menus. Advisers can also access interactive objection handling tools, information and videos on Bright Grey's Helping Hand service and a list of FAQs.

Roger Edwards, proposition director with Bright Grey said: "We deliberately didn't include a facility to do real time quotes as advisers have told us they would prefer to do that from their desk.

"Where this app really stands out is in front of clients when handling objections. Advisers will be able to create a profile for their customers there and then which will give tailored answers to all the usual objections and will give an indication of how much their cover will cost."

Commenting, Peter Chadborn of Plan Money said: "I'm pleased to see Bright Grey has included case studies of plan holders who have used its Helping Hand service, as this is a great way to show clients the importance of selecting protection plans with valued features, rather than just the cheapest."

Bright Grey is currently looking at Android, Blackberry and other versions.
The app is available from the app store or www.brightadviser.co.uk/brighttouch

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