Colley, who is head of protection marketing at the provider, was the force behind the insurer's high profile series of protection related adverts designed to emotionally move and engage with viewers to consider their situations.
London & Country scooped the award for Protection Intermediary of the Year, Dean Mason of Mason's Financial planning claimed the Small Intermediary of the Year, with ADVO Group winning Healthcare Intermediary of the Year for the second year running.
Groupama Healthcare won Best Service in the provider category while LifeSearch won the intermediary Customer Service title.
The full list of winners is:
Cash Plans: Westfield Health
Individual PMI: Exeter Family Friendly
International PMI: InterGlobal
Group PMI: Bupa
Best Service: Groupama Healthcare
Group Critical Illness: Legal & General
Group Income Protection: Unum
Individual Income Protection: LV=
Group Life: Canada Life
Individual Critical Illness: Bright Grey
Employee Benefits: Canada Life
Later Life Products: PruProtect
Healthcare Intermediary of the Year: ADVO Group
Marketing Initiative of the Year: PMI Health Group
Protection Intermediary of the Year: London & Country
Small Intermediary of the Year: Masons Financial Planning
Customer Service Award: LifeSearch
Employee Benefits Intermediary of the Year: Master Adviser
Louise Colley, Aviva
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