Bright Grey and Scot Prov announce a summer of marketing

Royal London’s protection arms are to begin a summer of IFA marketing campaigns.

Scottish Provident's has withdrawn its two-year earnings period from commission terms on its protection product range, which is expected to be the last product change in a series of changes, including the merging of sales teams, over recent months.

Discussing the move Bright Grey and Scottish Provident proposition director Roger Edwards said: "This was done for two reasons, one is to differentiate the products and the other is for purposes of competition, this allows us to keep the price down for the Scot Prov product.

"That is pretty much it for now on the product side and as we go through the summer we are looking at a series of marketing initiatives aimed at the IFA market.

He also announced a series of marketing campaigns: "We are currently running a Scottish Provident campaign - Defining the market, again - there will be another from Bright Grey beginning in the middle of July and running to the end of August.

"We are also looking at something else on the Scot Prov side beginning at the end of summer and running until early autumn."

Scottish Provident will continue to offer a four-year earnings period, while Bright Grey will continue to offer both two-year and four-year earnings periods for personal protection menu business.