Friendly society PG Mutual has launched a new logo to "represent the modern 'mutual' it feels a friendly society in 2017 should reflect "
The mutual has achieved a 98% new claims paid rate for 2016.
The not-for-profit mutual, which was originally founded in 1928 as the Pharmaceutical and General Provident Society Ltd, is an income protection specialist.
The friendly society said it constantly seeking out new business opportunities wherever possible and is hoping to grow its business substantially over the next few years.
Mike Perry, CEO at PG Mutual said: "Planning for 2017 started last August when we wanted our new logo to represent a company that offers a safety net when it is needed most; if the unexpected happens and you cannot work due to illness or injury, your bills will still be paid.
"With state benefits set to fall in real terms, income protection will become even more essential for families to have in place".
"And, as well as protecting your income, the plan also offers an attractive investment element which builds up over the lifetime of the policy".
"We have a strong corporate plan which details how we intend to grow: which market sectors and what additional resources and technology are required, with the focus on maintaining the high service levels our existing members expect and deserve. PG Mutual's future has never looked brighter".
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