Openwork teams up with CIExpert to boost protection sales

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Network Openwork has teamed up with CIExpert to promote the use of its knowledgebase to help members boost their protection business.

Openwork said it was committed to closing the protection gap and constantly looking for ways to enhances its protection proposition.

Paul Shearman, mortgages, GI & protection proposition director at Openwork said: "With the constant flow of policy improvements that include new conditions and definitions, advisers need to be able to understand the tradeoffs for their clients."

He added: "Making this tool available to our members enables them to carry out detailed critical illness research in minutes, whilst also improving their knowledge. We are confident this will support the conversations advisers have with their clients on the very important subject of critical illness cover, and ensure more people take out the cover they need."

Alan Lakey, director of CIExpert said: "It is great to see CIC policies being improved but the time taken to understand new conditions and subtle wording differences is often a barrier to protection being discussed. We have focused on providing a service that takes the pain out of the process and focuses on a positive client outcome.

"Our existing members tell us that they have significantly increased their protection business by carrying out their research in minutes as opposed to hours and being able topresent an independent analysis tailored to each individual."

Lakey said: "We are delighted that Openwork recognise the opportunity that CIExpert provides for its members, and look forward to supporting an increase in their protection income and the quality of the advice they provide."

Further reading: 

CIExpert: Zurich changes ‘all positive'

CIExpert: Aegon changes ‘positive'

Protection comparison tool pilots launch with Openwork

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