marketing

The British Insurance Brokers' Association (BIBA) is supporting targeted regulation of comparison sites.

Sesame and Bankhall have launched an online client feedback service to network members and directly authorised customers.

Royal London's protection arms are to begin a summer of IFA marketing campaigns.

Stakeholders within the life assurance market need to work together to tackle the ongoing problem of cancellation and persistency rates, a national IFA has urged.

Unum has unveiled its marketing strategy which will include consumer focused television adverts later this year.

Are we simply opposed to simple products? Nick Jones investigates the simplicity minefield.

Aviva has unveiled its protection TV advertising campaign. Is this the chink of light that the industry needs to maximise consumer awareness and engagement, and will it prompt further moves by insurers either individually or collectively?

Expanding the protection market to new audiences is one of the most important challenges facing the industry at present. Owain Thomas meets Marco Forato, who is charged with that task at Unum

Advisers looking to survive hard times could consider investing in marketing. Aidan Dewhurst explains

Nick Jones assesses the benefits a good brand can have on your business and the tools available to ensure that brand's success