marketing
Marketing
A marked change in consumer awareness is causing consumers to take an "austere" self-assessment of protection needs, Swiss Re has said.
15 November 2011
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2 min read
Marketing
Bright Grey has launched ‘Bright Touch', a free iPhone app that allows advisers to access product information.
09 November 2011
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1 min read
Marketing
Ageas Protect has introduced a consumer friendly ‘product labelling' scheme into its protection products.
19 October 2011
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2 min read
Marketing
Aviva has bowed to public pressure and toned down its Downtown Abbey motorcycle crash victim ads.
04 October 2011
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1 min read
Income Protection
Unum has become the second insurer to use ITV's Downton Abbey to promote the importance of income protection (IP).
30 September 2011
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2 min read
Marketing
New research on how information is most easily understood has revealed the insurance industry lags behind others in presenting information simply.
27 September 2011
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1 min read
Marketing
Legal & General has launched a free protection app for iPhones and iPads.
16 September 2011
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1 min read
Marketing
Aviva has unveiled the second in its series of consumer focused protection adverts - this time promoting the importance of income protection (IP), with critical illness (CI) to follow.
13 September 2011
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2 min read
Adviser / Broking
Canada Life has produced a free calculator allowing over 20 calculations.
07 September 2011
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1 min read
Marketing
Pricing, products and processes are the protection industry's priorities. Louise Colley begs to differ and gives a call to arms to the emotional side of marketing.
11 August 2011
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5 min read
