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marketing

Client Acquisition

Which? calls for 'tough' regulation of comparison sites

Comparison sites are failing to provide consumers with the best deal and should be strictly regulated, Which? has said.

clock 26 March 2012 •

PMI

The road to confusion - the public's misconceptions

Why are today's consumers so vulnerable to imagining levels and types of protection cover that they in fact do not possess? Kirsteen Grant examines the research.

clock 12 March 2012 • 8 min read

Individual Protection

Baigrie warns providers over "dodgy" distributers

Lifesearch, has warned against poor industry selling practices and the "laissez faire approach to the quality of distribution" by providers.

clock 08 March 2012 •

Individual Protection

'Bullish' PruProtect plans more new products

PruProtect has said it is "bullish" about the future for the protection market and that it is aiming to be a major player in the UK market.

clock 29 February 2012 •

Client Acquisition

Insurance websites failing customer needs

Insurance company websites are not meeting even the most basic customer experience standards according to a recent survey.

clock 24 February 2012 • 2 min read

Marketing

Understanding family life is key to protection - Aviva

Old traditions such as Sunday dinner and playing board games are still at the heart of family life, according to research from Aviva.

clock 20 February 2012 • 2 min read

Marketing

Emotional IFA campaign introduces '21st century widow's tale'

Aviva has launched an adviser-facing awareness campaign to help IFAs emotionally engage with clients and their families while approaching the subject of protection.

clock 20 February 2012 • 2 min read

Marketing

Apathetic protection industry needs 'kick up the bum'

The protection industry needs a "kick up the bum" and a "spark of passion" injected into it if it is to address the needs of modern consumers, the Protection Review has said.

clock 19 January 2012 • 1 min read

Adviser / Broking

IFAs must look to technology for 2012 - Aviva

The increased use of integrated technology systems and social media will be vital to the development of IFA businesses post RDR, Aviva has warned.

clock 15 December 2011 • 1 min read

Group Protection

Aviva launches group risk resource for advisers

www.letstalkgrouprisk.co.uk has been launched in response to increased interest from advisers in group risk issues.

clock 02 December 2011 • 1 min read
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