Aviva protection and health sales rise in Q1

Group protection sales up 15%

Jaskeet Briah
clock • 1 min read

Aviva has reported its protection and health sales increased 5% in Q1 of 2024 to £106 million, compared to £102m in the same period last year.

The increase in sales was driven by growth in protection, with group protection sales up 15% to £38m from £33m in Q1 2023, which Aviva said reflects strong new scheme wins. Additionally, individual protection sales increased to £37m from £36m last year. Aviva said it also experienced continued momentum in health with double-digit growth of in-force premiums from the prior year.  However, sales were down 6% from £33m last year to £31m, which Aviva noted was expected due to a strong prior year performance in corporate, following the exit of another provider from the market. In April ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Partner Insight: 'To better protect people, cover must go further'

Partner Insight: 'To better protect people, cover must go further'

In light of Vitality Launch 2025, protection insurance must go further in strengthening people’s finances and unlocking better value, writes Vitality Life CEO Justin Taurog.

Justin Taurog, CEO, Vitality Life
clock 06 May 2025 • 6 min read
Holloway Friendly pays out £5m in 2024

Holloway Friendly pays out £5m in 2024

20% increase year on year

Cameron Roberts
clock 01 May 2025 • 1 min read
LV= pays out almost £137m in 2024

LV= pays out almost £137m in 2024

£2m increase year-on-year

Cameron Roberts
clock 30 April 2025 • 2 min read