Toni Smith named as COO for Primis Mortgage Network

Adam Saville
clock • 1 min read

Previously she was business operations director for First Complete

Primis Mortgage Network has appointed Toni Smith as chief operating officer, which is a natural extension of her previous role of business operations officer for First Complete. The move, which comes following the integration of First Complete & Pink into Primis Mortgage Network under LSL Property Services in February, is a reflection of substantial LSL growth within financial services, the firm said. Smith will be responsible for driving process efficiency across the business, managing the Primis proposition, and adviser and AR firm authorisations. "It is a very exciting time for ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

LifeSearch adds PMI to Trinity partnership

LifeSearch adds PMI to Trinity partnership

PMI advice for veterans

Jaskeet Briah
clock 25 April 2025 • 2 min read
Rosemount makes promotions after protection revenue uptick

Rosemount makes promotions after protection revenue uptick

'Record year' of growth

Jen Frost
clock 25 April 2025 • 2 min read
Rosemount adds MetLife UK to panel

Rosemount adds MetLife UK to panel

Members to access MetLife's protection products

Jaskeet Briah
clock 16 April 2025 • 2 min read