Four in ten parents with children under the age of 18 do not have any life insurance, a survey for Sainsbury's Bank Life Insurance has found.
Beagle Street's Happy Homes research has found what people consider when choosing a mortgage and their thoughts on life insurance.
Over four in ten (42%) of parents have taken out life insurance, and 20% have made a will, research from Aviva has found.
Aviva is now offering £15,000 of free life cover for parents through all channels, including advisers.
The total premiums earned from life assurance premiums and income protection has risen by over £100millionin the second quarter of 2014, according to ONS figures.
Pre-paid funeral plan sales have hit a new half-year record, the total plans sold in the first six months of 2014 were almost equal to the whole of 2008's sales.
Direct life has launched a fully comparable buy now life insurance policy, available to advisers through Direct Life's LifeQuote service and direct to the public through Confused.com.
Sun Life Direct is to rebrand as Sun Life, with ambitions to become the UK's leading direct-to-consumer financial services brand.
Around 70% of HIV Life Assurance applications are now being made in connection with a mortgage, according to medical financial advisers Unusual Risks.
Nearly a quarter of HIV positive people now have life insurance.