Cover Magazine www.covermagazine.co.uk FCA releases guidance for social media ads <img alt="FCA releases guidance for social media ads" src="https://www.covermagazine.co.uk/api/v1/wps/13c15d6/0e0b218b-de93-4300-a54f-27e672650252/7/iStock-1438830985-185x114.jpg" /> <p><!--summary start--> The Financial Conduct Authority (FCA) has released guidance on how products may be promoted on social media. So-called ‘finfluencers’ and firms alike are being advised to “keep their social media ads lawful. <!--summary end--></p> https://www.covermagazine.co.uk/api/v1/wps/13c15d6/0e0b218b-de93-4300-a54f-27e672650252/7/iStock-1438830985-185x114.jpg https://www.covermagazine.co.uk/news/4189804/fca-releases-guidance-social-media-ads https://www.covermagazine.co.uk/news/4189804/fca-releases-guidance-social-media-ads https://www.covermagazine.co.uk/news/4189804/fca-releases-guidance-social-media-ads Tue, 26 Mar 2024 12:20:20 +0000 70% of consumers have seen no advertising for CIC <img alt="70% of consumers have seen no advertising for CIC" src="https://www.covermagazine.co.uk/api/v1/wps/1488c60/f203696e-4530-437c-b10f-41b7a81b6a2c/4/iStock-1368042617-185x114.jpg" /> <p><!--summary start--> Seven in 10 consumers have not seen any advertising for critical illness cover (CIC) reveals CIExpert, ahead of its Critical Thinking Report. <!--summary end--></p> https://www.covermagazine.co.uk/api/v1/wps/1488c60/f203696e-4530-437c-b10f-41b7a81b6a2c/4/iStock-1368042617-185x114.jpg https://www.covermagazine.co.uk/news/4169769/consumers-seen-advertising-cic https://www.covermagazine.co.uk/news/4169769/consumers-seen-advertising-cic https://www.covermagazine.co.uk/news/4169769/consumers-seen-advertising-cic Fri, 2 Feb 2024 10:50:18 +0000 Georgia d'Esterre named head of marketing at the West Brom <img alt="Georgia d&#39;Esterre named head of marketing at the West Brom" src="https://www.covermagazine.co.uk/api/v1/wps/af4d368/48191952-1533-43ff-ade3-e0f107a400a0/3/Georgia-d-Esterre-2023-headshot-185x114.jpg" /> <p><!--summary start--> Georgia d’Esterre has joined the West Brom as its head of marketing, overseeing the building society's new marketing team. <!--summary end--></p> https://www.covermagazine.co.uk/api/v1/wps/af4d368/48191952-1533-43ff-ade3-e0f107a400a0/3/Georgia-d-Esterre-2023-headshot-185x114.jpg https://www.covermagazine.co.uk/news/4122073/georgia-desterre-named-head-marketing-west-brom https://www.covermagazine.co.uk/news/4122073/georgia-desterre-named-head-marketing-west-brom https://www.covermagazine.co.uk/news/4122073/georgia-desterre-named-head-marketing-west-brom Fri, 11 Aug 2023 10:27:18 +0000 Trustpilot: The impact on business volumes and brand reputation <img alt="Trustpilot: The impact on business volumes and brand reputation" src="https://www.covermagazine.co.uk/api/v1/wps/053e3d1/9ed45e21-91d1-4d79-8fd8-367d6aaaed37/9/iStock-946025962-185x114.jpg" /> <p><!--summary start--> An increasing number of protection experts are turning to Trustpilot to gather and promote customer reviews of their services. In the first piece of this two-part series, Jaskeet Briah explores what insights can be gained by using the platform and its impact on business volumes and brand reputation. <!--summary end--></p> https://www.covermagazine.co.uk/api/v1/wps/053e3d1/9ed45e21-91d1-4d79-8fd8-367d6aaaed37/9/iStock-946025962-185x114.jpg https://www.covermagazine.co.uk/feature/4111508/trustpilot-impact-business-volumes-brand-reputation https://www.covermagazine.co.uk/feature/4111508/trustpilot-impact-business-volumes-brand-reputation https://www.covermagazine.co.uk/feature/4111508/trustpilot-impact-business-volumes-brand-reputation Wed, 5 Apr 2023 08:10:37 +0000 Financial Services Forum: Protection in a post-pandemic era <p><!--summary start--> All-star panel of experts exploring the impact of Covid-19 on protection marketing <!--summary end--></p> https://www.covermagazine.co.uk/feature/4023760/financial-services-forum-protection-post-pandemic-era https://www.covermagazine.co.uk/feature/4023760/financial-services-forum-protection-post-pandemic-era Fri, 20 Nov 2020 16:56:24 +0000 COVER editor Adam Saville to chair protection panel discussion <p><!--summary start--> The Financial Service Forum presents ‘Protection in a Post-Pandemic Era’ featuring an expert panel of speakers <!--summary end--></p> https://www.covermagazine.co.uk/news/4023550/cover-editor-adam-saville-chair-protection-panel-discussion https://www.covermagazine.co.uk/news/4023550/cover-editor-adam-saville-chair-protection-panel-discussion Tue, 17 Nov 2020 17:22:17 +0000 Royal London and Rankin tackle taboo surrounding death <p><!--summary start--> Mutual insurer joins forces with British photographer Rankin for new digital exhibition Lost for Words <!--summary end--></p> https://www.covermagazine.co.uk/news/4023392/royal-london-rankin-tackle-taboo-surrounding-death https://www.covermagazine.co.uk/news/4023392/royal-london-rankin-tackle-taboo-surrounding-death Mon, 16 Nov 2020 13:37:01 +0000 All content from COVER Protection & Health Summit available on demand! <p><!--summary start--> Keynotes, panel discussions and partner-led presentations now available on the event platform <!--summary end--></p> https://www.covermagazine.co.uk/news/4023289/content-cover-protection-health-summit-demand https://www.covermagazine.co.uk/news/4023289/content-cover-protection-health-summit-demand Fri, 13 Nov 2020 17:14:33 +0000 Roger Edwards publishes first book <p><!--summary start--> Based on 25 years in the field, ‘Cat’s Mats and Marketing Plans’ is about how to keep marketing simple <!--summary end--></p> https://www.covermagazine.co.uk/news/4022614/roger-edwards-publishes-book https://www.covermagazine.co.uk/news/4022614/roger-edwards-publishes-book Mon, 2 Nov 2020 12:44:38 +0000 Vitality to sponsor Women's FA Cup <p><!--summary start--> Former England and Arsenal star Alex Scott has also been announced as Vitality ambassador <!--summary end--></p> https://www.covermagazine.co.uk/news/4020268/vitality-sponsor-women-fa-cup https://www.covermagazine.co.uk/news/4020268/vitality-sponsor-women-fa-cup Wed, 16 Sep 2020 10:54:51 +0000 Matthew Chapman: Why protection advice needs its own Martin Lewis <p><!--summary start--> The power of social media, the importance of income protection and taking protection to the masses <!--summary end--></p> https://www.covermagazine.co.uk/ https://www.covermagazine.co.uk/ Thu, 10 Sep 2020 13:51:47 +0000 Emma Walker interview: 'We need to have real conversations with people' <p><!--summary start--> COVER sits down with LifeSearch chief marketing officer to hear what helped spur her quest to create more meaningful connections with customers <!--summary end--></p> https://www.covermagazine.co.uk/ https://www.covermagazine.co.uk/ Thu, 10 Sep 2020 11:24:01 +0000 Vitality unveils football club partnerships <p><!--summary start--> String of new partnerships signals Vitality’s ongoing commitment to women’s sport, insurer says <!--summary end--></p> https://www.covermagazine.co.uk/ https://www.covermagazine.co.uk/ Tue, 8 Sep 2020 15:02:04 +0000 Employers urged to seek back-to-business planning help <p><!--summary start--> Report from Aviva shows how safety concerns could impact business recovery plans <!--summary end--></p> https://www.covermagazine.co.uk/news/4019076/employers-urged-seek-business-planning-help https://www.covermagazine.co.uk/news/4019076/employers-urged-seek-business-planning-help Mon, 17 Aug 2020 11:41:52 +0000 Voting open for the COVER Excellence Awards 2020! <p><!--summary start--> Back once again! Spanning 27 different categories this year, there are three new awards for 2020 <!--summary end--></p> https://www.covermagazine.co.uk/news/4016597/voting-open-cover-excellence-awards-2020 https://www.covermagazine.co.uk/news/4016597/voting-open-cover-excellence-awards-2020 Wed, 17 Jun 2020 11:03:45 +0000 Machine learning social media platform launched to advertise life insurance <p><!--summary start--> Rocketer reports more than 10% improvement in results for clients via new platform so far <!--summary end--></p> https://www.covermagazine.co.uk/news/4015705/machine-learning-social-media-platform-launched-advertise-life-insurance https://www.covermagazine.co.uk/news/4015705/machine-learning-social-media-platform-launched-advertise-life-insurance Wed, 27 May 2020 13:43:42 +0000 Customer Care Awards goes virtual and shortlist announced! <p><!--summary start--> Outstanding examples of customer service shown by providers within protection and health insurance <!--summary end--></p> https://www.covermagazine.co.uk/news/4015629/customer-care-awards-goes-virtual-shortlist-announced https://www.covermagazine.co.uk/news/4015629/customer-care-awards-goes-virtual-shortlist-announced Tue, 26 May 2020 12:09:23 +0000 INTRODUCING… COVER Deskflix <p><!--summary start--> We invite you to become part of our new virtual event series you can attend anywhere - Deskflix <!--summary end--></p> https://www.covermagazine.co.uk/feature/4014866/introducing-cover-deskflix https://www.covermagazine.co.uk/feature/4014866/introducing-cover-deskflix Tue, 5 May 2020 15:42:46 +0000 'Proceed with caution' when advertising life insurance <p><!--summary start--> A study by Kantar found that 65% of consumers have raised their expectations of insurers amid COVID-19 <!--summary end--></p> https://www.covermagazine.co.uk/news/4013510/proceed-caution-advertising-life-insurance-online https://www.covermagazine.co.uk/news/4013510/proceed-caution-advertising-life-insurance-online Thu, 2 Apr 2020 14:46:59 +0000 Lead gen firms using 'virus' to exploit customers <p><!--summary start--> Virus-related advertising and online search terms used to scare customers into applying for life insurance <!--summary end--></p> https://www.covermagazine.co.uk/news/4013096/lead-gen-firms-virus-exploit-customers https://www.covermagazine.co.uk/news/4013096/lead-gen-firms-virus-exploit-customers Thu, 26 Mar 2020 10:01:22 +0000 Alain Desmier: Exposing the secrets of lead generation <p><!--summary start--> Alain Desmier calls for new advertising standards to clean up life insurance lead generation <!--summary end--></p> https://www.covermagazine.co.uk/opinion/4009419/alain-desmier-exposing-secrets-lead-generation https://www.covermagazine.co.uk/opinion/4009419/alain-desmier-exposing-secrets-lead-generation Wed, 22 Jan 2020 14:28:36 +0000 Bupa launches mental health TV ad campaign <p><!--summary start--> Aims to normalise seeking support for mental health as there is no one type of ‘normal’ <!--summary end--></p> https://www.covermagazine.co.uk/news/4008959/bupa-launches-mental-health-tv-campaign https://www.covermagazine.co.uk/news/4008959/bupa-launches-mental-health-tv-campaign Fri, 10 Jan 2020 13:37:11 +0000 DeadHappy 'suicide' advert banned <p><!--summary start--> Advertising watchdog rules against paid-for social media post advertising life insurance <!--summary end--></p> https://www.covermagazine.co.uk/news/4008118/deadhappy-suicide-advert-banned https://www.covermagazine.co.uk/news/4008118/deadhappy-suicide-advert-banned Wed, 11 Dec 2019 16:38:08 +0000 Women in Protection Awards: All winners revealed! <p><!--summary start--> We celebrated the leading ladies of the protection and health insurance industry last night <!--summary end--></p> https://www.covermagazine.co.uk/news/4006846/women-protection-awards-winners-revealed https://www.covermagazine.co.uk/news/4006846/women-protection-awards-winners-revealed Wed, 13 Nov 2019 11:05:16 +0000 Vitality announces The Running World Cup <p><!--summary start--> Dame Jessica Ennis-Hill and Usain Bolt both on board as national team captains for global event <!--summary end--></p> https://www.covermagazine.co.uk/news/4006601/vitality-announces-running-world-cup https://www.covermagazine.co.uk/news/4006601/vitality-announces-running-world-cup Wed, 6 Nov 2019 14:35:48 +0000 Rose St Louis: Diversity, inclusion and leaving Zurich <p><!--summary start--> Adam Saville invites Rose St Louis into the studio to explore her past, present and future <!--summary end--></p> https://www.covermagazine.co.uk/news/3083314/rose-st-louis-diversity-inclusion-leaving-zurich https://www.covermagazine.co.uk/news/3083314/rose-st-louis-diversity-inclusion-leaving-zurich Fri, 1 Nov 2019 10:59:00 +0000 COVER Excellence Awards 2019: All winners revealed! <p><!--summary start--> Swiss Re's Ron Wheatcroft wins special award for Lifetime Achievement for more than 50 years service <!--summary end--></p> https://www.covermagazine.co.uk/news/3082526/cover-excellence-awards-2019-winners-revealed https://www.covermagazine.co.uk/news/3082526/cover-excellence-awards-2019-winners-revealed Fri, 11 Oct 2019 10:49:00 +0000 How WhatsApp is transforming customer service <p><!--summary start--> Vitality's Matthew Dijkstra on the potential for WhatsApp to revolutionise the customer service experience <!--summary end--></p> https://www.covermagazine.co.uk/opinion/3082348/whats-whatsapp-evolution-customer-service https://www.covermagazine.co.uk/opinion/3082348/whats-whatsapp-evolution-customer-service Mon, 7 Oct 2019 13:02:00 +0000 Aviva launches free hub for advisers <p><!--summary start--> The 'Adviser Resource Hub' offers practical marketing tips and tools as well as sales support <!--summary end--></p> https://www.covermagazine.co.uk/news/3082261/aviva-launches-free-hub-advisers https://www.covermagazine.co.uk/news/3082261/aviva-launches-free-hub-advisers Fri, 4 Oct 2019 07:00:00 +0000 People in their 20s worry most - LifeSearch <p><!--summary start--> Climate change, economy and political tensions are greatest concerns for 20-somethings <!--summary end--></p> https://www.covermagazine.co.uk/news/3082260/people-20s-worry-most-lifesearch https://www.covermagazine.co.uk/news/3082260/people-20s-worry-most-lifesearch Fri, 4 Oct 2019 06:00:00 +0000 COVER Summit video: Stuart Tragheim, Holloway Friendly CEO <p><!--summary start--> Holloway Friendly CEO to discuss 'removing barriers' at COVER Protection & Health Summit <!--summary end--></p> https://www.covermagazine.co.uk/news/3081902/cover-summit-video-stuart-tragheim-holloway-friendly-ceo https://www.covermagazine.co.uk/news/3081902/cover-summit-video-stuart-tragheim-holloway-friendly-ceo Tue, 24 Sep 2019 12:14:00 +0000 Women in Protection Awards: Shortlists revealed - revised version <p><!--summary start--> Full list of names announced for our inaugural event celebrating female industry talent <!--summary end--></p> https://www.covermagazine.co.uk/news/3081699/women-protection-awards-shortlists-revealed https://www.covermagazine.co.uk/news/3081699/women-protection-awards-shortlists-revealed Wed, 18 Sep 2019 14:05:00 +0000 Deadline for Women in Protection entries is today! <p><!--summary start--> Entry deadline is Friday 6 September following release of nominations list last month <!--summary end--></p> https://www.covermagazine.co.uk/news/3081234/deadline-women-protection-entries-tomorrow https://www.covermagazine.co.uk/news/3081234/deadline-women-protection-entries-tomorrow Thu, 5 Sep 2019 14:11:00 +0000 AIG Life launches UK brand campaign with All Blacks - WATCH <p><!--summary start--> Sponsorship campaign featuring six of the New Zealand rugby team ahead of World Cup <!--summary end--></p> https://www.covermagazine.co.uk/ https://www.covermagazine.co.uk/ Mon, 2 Sep 2019 10:53:00 +0000 'Huge increase' in customers searching online for protection advice - Candid <p><!--summary start--> Tom and Polly websites target mums and dads, generating life insurance enquiries for financial services professionals <!--summary end--></p> https://www.covermagazine.co.uk/news/3080420/growth-consumers-searching-online-protection-advice-candid https://www.covermagazine.co.uk/news/3080420/growth-consumers-searching-online-protection-advice-candid Tue, 13 Aug 2019 12:07:00 +0000 Women In Protection Awards: Full list of nominees revealed! <p><!--summary start--> Celebration of female talent within life, protection and health insurance starts with a bang <!--summary end--></p> https://www.covermagazine.co.uk/news/3080140/women-protection-awards-longlist-revealed https://www.covermagazine.co.uk/news/3080140/women-protection-awards-longlist-revealed Wed, 7 Aug 2019 09:41:00 +0000 Have you voted in our Women in Protection Awards yet? <p><!--summary start--> Deadline for nominations is this Friday and winners will be announced at HAC on 12 November <!--summary end--></p> https://www.covermagazine.co.uk/news/3078686/-voted-women-protection-awards https://www.covermagazine.co.uk/news/3078686/-voted-women-protection-awards Wed, 10 Jul 2019 09:04:51 +0000 COVER Excellence Awards 2019: Provider shortlist announced! <p><!--summary start--> Submissions now open for both providers and intermediaries <!--summary end--></p> https://www.covermagazine.co.uk/news/3077498/cover-excellence-awards-2019-provider-shortlist-announced https://www.covermagazine.co.uk/news/3077498/cover-excellence-awards-2019-provider-shortlist-announced Mon, 17 Jun 2019 14:07:00 +0000 Don't forget to vote for rising stars and most diverse firms! <p><!--summary start--> Last chance to vote in the COVER Excellence Awards 2019 - two new categories! <!--summary end--></p> https://www.covermagazine.co.uk/news/3077037/-nominated-industrys-rising-stars-most-diverse-firms https://www.covermagazine.co.uk/news/3077037/-nominated-industrys-rising-stars-most-diverse-firms Fri, 7 Jun 2019 10:58:00 +0000