Katya Maclean: The changing face of critical illness

Future-proofing policies

clock • 1 min read

PARTNER INSIGHT: Applying improvements to existing customers' policies should be standard practice, says Guardian's proposition director

We've all been there - seen a better deal with our electricity or mobile phone provider than we're getting as a loyal customer. This has become the norm with protection insurance too. Providers are constantly improving their critical illness definitions to give wider coverage, but it's usually only available to customers taking out a new policy. As a customer, you don't expect to buy a critical illness policy one day and find it's out of date the next because your provider had improved its cover. This, I believe, is a fundamental issue in our industry. We often see stories in the press a...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Critical Illness

Partner Insight: Protecting What Matters - 40 years of Critical Illness cover

Partner Insight: Protecting What Matters - 40 years of Critical Illness cover

Scott Cadger, Head of Protection Platform Operations, Scottish Widows
clock 07 September 2023 • 4 min read
Zurich joins CIExpert's Insights Zone dashboard

Zurich joins CIExpert's Insights Zone dashboard

Ahead of the Consumer Duty

Jaskeet Briah
clock 30 March 2023 • 1 min read
'Get critical illness cover': Place in the Sun Irwin's warning in cancer battle

'Get critical illness cover': Place in the Sun Irwin's warning in cancer battle

'Mistake' not to take out policy

Laura Miller
clock 19 December 2022 • 1 min read