Customers don't care about medical definitions, they just want to know they are covered
I have watched the industry talk at length over the last year about what critical illness insurance (CI) needs to be to really engage customers. The general perception is that CI is too complicated and customers believe insurers don't want to pay out, when what they also want is for it to pay out in every scenario possible. Having analysed this issue to ask what an insurer should do, I think what we need to do as an industry is help advisers and customers get comfortable with CI so they see...
Kathryn Knowles 'sat on sofa with a cup of tea answering questions' about protection is key to advice firm's marketing strategy
The critical illness template is 'broken' - so start with the premise that any condition which results in an agreed outcome deserves to be paid
Closing keynote address from multi-medal winning Paralympian plus full details of conference programme revealed
Four protection distributors with 60 adviser firms join 'test and learn' process before full market roll-out in six weeks