Andy Edwards: Focus on the cancer patient, not the disease

clock • 4 min read

AXA - Global Healthcare's Andy Edwards says focus on the needs of the individual is crucial when caring for IPMI cancer patients

Cancer touches most people's lives. Be it a relative, friend, colleague or acquaintance, most of us at the very least know someone who has experienced the dreaded news of a C-word diagnosis. Like the disease, the term itself is harsh, and has the ability to conjure dark thoughts or memories of those who have experienced the disease. Of course, not all experiences are bad and positives can arise, including a new verve for life and the celebration and recognition of the strength of a close relationship. However, for the vast majority, cancer is a disease which will have affected someone...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Three quarters of adults say private healthcare is unaffordable
PMI

Three quarters of adults say private healthcare is unaffordable

Benenden Health research shows

Jaskeet Briah
clock 26 March 2024 • 2 min read
NFP acquires PMI intermediary
PMI

NFP acquires PMI intermediary

Bolstering employee benefits capabilities

Jaskeet Briah
clock 26 March 2024 • 1 min read
Corporate demand drives insured private health admissions
PMI

Corporate demand drives insured private health admissions

Self-pay admissions are plateauing

Jaskeet Briah
clock 25 March 2024 • 2 min read