Paul Wilson: When are you planning on dying?

clock • 4 min read

Insurers should leave funeral planning to the experts, says Avalon CEO Paul Wilson

I'm jetlagged, watching daytime TV for the first time in years and despite two weeks in the sun relaxing my blood pressure is sky-high. Why? Because all I've seen is a relentless churn of appalling ads selling over-50s life insurance. They claim to cover funeral costs and alternate from passive-aggressive conversations in hushed tones about why a friend didn't get the send-off they deserved to fake ‘Don't worry kids I've got it sorted' approaches. I simply don't understand why as a nation we don't take funeral planning seriously. Decent send-off It should not be left to over-...

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