Innovation, digitalisation, speed of transaction, ease of purchase and growing the market aren't terms commonly associated with the group protection space. But they should be says Malcolm Robertson
Often when I chat to insurers, they say they want to grow the market. Everyone says that. But doing it is another matter and group insurers don't necessarily have the best systems, processes and distribution channels to make it happen. Insurers say they have built propositions fit for the SME market, but have they? There might be a shiny new quote function, but too often the back-end process remains the same. That's only half the job. A nice shiny bonnet with petrol leaking out of the back. ...
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