Royal London's Ross Jackson explains how 'nudge' helped the insurer develop its annual statements for protection customers.
In July, we launched protection plan statements to our customers. Whilst this in itself is not exactly ground-breaking stuff, as an industry we're notoriously bad at engaging with our customers. So is it any surprise that consumers don't trust us and customers don't always fully understand the products they've taken out? And what about all those valuable additional benefits customers get with their plan that probably went in one ear and out the other when you were making your recommendation...
British Friendly has introduced an online Adviser Toolkit to encourage income protection sales.
Zurich has launched a 'selfie' app called FaceQuote which estimates how much life cover someone might need.
The official supplement of this year's COVER Excellence Awards is available to read now as an eBook.
Child cover within critical illness plans has assumed a far greater importance in recent years, writes CIExpert's Alan Lakey.