Three simple questions for marketing success

clock • 3 min read

As companies grow, do they intellectualise the marketing process too much? Do they lose touch with what their customers want from their products and services? Roger Edwards puts the case forward for firms to simplify their marketing strategies with three simple questions.

The reason I ask is since I left big corporate nearly 4 years ago, I've worked with smaller businesses on their marketing strategies and the experience feels less of an intellectual exercise and more of a genuine desire to let insight guide their business decisions. When you have giant pots of cash to spend on strategy, and you involve high end international consultancy firms, they start throwing around terms like SWOT analysis, PEST analysis, Boston Grids, the Ansoff Matrix and good old Mazlow's hierarchy of needs.  All good tried and tested exercises, they've formed the foundation o...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Over-50s life insurance undersold due to lack of education

Over-50s life insurance undersold due to lack of education

OneFamily research shows

Jaskeet Briah
clock 26 March 2024 • 1 min read
Covering with a Conscience

Covering with a Conscience

How do advisers effectively cover vulnerable consumers?

Jaskeet Briah
clock 26 March 2024 • 6 min read
LifeSearch adds protection access for car insurance broker

LifeSearch adds protection access for car insurance broker

Tackling the protection gap

Jaskeet Briah
clock 25 March 2024 • 1 min read