Our next webinar will explore the importance of transparency, building customer trust and using positive claims stories
Consumer trust has been a huge problem for the protection industry for as long as we can remember.
According to research carried out by Scottish Widows last year, UK adults - on average - believe that insurers only pay a third of individual protection claims each year. A far cry from the 97.8% that they actually pay.
Just days after the COVER Claims Convention on Friday 10 May, our next CPD-approved webinar, while acknowledging the importance of publishing claims stats, will investigate how much further insurers can go with regards to transparency measures such as decline rates, application assessment processes and disclosure related to pay-outs.
Register for your free place here
Every negative news story about declined applications or rejected claims in the national press is a massive blow to industry perception. What can be done to avoid bad press and how do we build consumer trust with examples of positive, life-changing customer experiences?
Fast, efficient paying of claims, handled sensitively by trained professionals, is paramount to the reputation of life insurers, while value added care services provide tangible value and much-needed support before, during and after claim for those who need it. So what does good claims-handling and customer service really look like, and how can advisers be reassured that their client is in the best possible hands?
Taking place at 11am on Monday 13 May, the webinar will feature COVER editor Adam Saville as chair and guests including L&C Mortgages' Lucy Brown alongside Scott Cadger and Gillian Sephton of Scottish Widows.
- The importance of publishing claims stats to improve public trust - how far can transparency go?
- Using successful stories to highlight examples of life-changing claims experiences.
- What is good claims management?
- The value of tangible care services to policyholders before, during and after claim.
Register for your free place here.
‘The Orange Table’
15 years’ experience
In association with Scottish Widows