Direct Life-powered site becomes first to compare FIB online
Confused.com is to offer family income benefit (FIB) from a panel of insurers including Aegon, AIG, Aviva, Legal & General and Royal London. The site, which uses the Direct Life platform for its protection business, is the first online comparison service in the UK to include FIB, which will be offered as part of a new ‘objective' driven online journey - as a opposed to a product driven one. This approach, informed by customer feedback, identifies what the customer is concerned about insuring and...
To 1,552 families and businesses
To bulk up distribution