Most people would choose to insure against accidental death followed by cancer, Pacific Life Re Consumer Research finds
A recent survey of 2,053 UK consumers by Pacific Life Re has explored people's attitudes towards life insurance - what they would prefer to buy and how they would most like to buy it. According to the research, 30% of consumers would consider buying life insurance through their bank and 44% said that they would most likely purchase ‘death by accident' insurance. Interestingly, the second most popular choice was cancer (36%), which implies that there is an opportunity to offer a cancer as an...
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Larger sample size to follow
‘To better the insurance industry and improve customer outcomes’
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