BGL Group selects analytics vendor to 'simplify' life insurance

Adam Saville
clock • 2 min read

Yellowfin chosen by digital distributor to 'improve' customer journey

The price comparison specialist behind life insurance firms Beagle Street, Dial Direct and FiftyLife and Budget Insurance, BGL Group has drafted in technology provider Yellowfin to support its distribution services. It has chosen the firm 'to help analyse product performance and improve the customer experience journey', said BGL, which also operates price comparison services comparethemarket.com in the UK and LesFurets.com in France, and provides white-labelled insurance solutions to various UK life insurance brands. Management information BGL decided to join forces with Yellowfin ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Technology

SimplyBiz to add Defaqto's Engage solution

SimplyBiz to add Defaqto's Engage solution

“We will help firms give more advice, to more clients”

Jaskeet Briah
clock 20 March 2024 • 1 min read
Iress to sell UK mortgages business

Iress to sell UK mortgages business

Advancement in transformation strategy

Jaskeet Briah
clock 15 March 2024 • 1 min read
Fintel-backed CRM specialist Plannr debuts to intermediary market

Fintel-backed CRM specialist Plannr debuts to intermediary market

Built and developed with pilot of 70 advisers

Hope Coumbe
clock 04 March 2024 • 2 min read