320 signed up to CII's IWF ambassador network so far
Cura Financial Services managing director Kathryn Knowles has been invited to act as an ambassador for the Chartered Insurance Institute's (CII) Insuring Women's Futures (IWF) project.
Known for her social media activity and ‘quirky' approach to protection advice, Knowles' outstanding contribution to the industry has also been recently recognised through a string of shortlist nominations for the COVER Excellence Awards (Best Overall Intermediary) and our Women In Financial Advice Awards (Social Media Influencer, Most Inspiring Returner, Women of the Year - Protection) run alongside our sister publications Professional Adviser and Retirement Planner.
"I am very happy to have been invited to act as an ambassador for the Chartered Insurance Institute's Insuring Women's Futures Programme," said Knowles. "Now, more than ever, we need to get the message out there that women should have financial independence. Women earn their own money, they often return to work after having had children, relationships break down, serious illnesses develop affecting working and stay at home mums, and we live a lot longer than we used to. Women need to understand the importance of building security in their own finances.
"As an ambassador I will be helping to shape ways of engaging more women to think about their own futures. To encourage women to realise their self-worth. There needs to be a collective effort across society, and a holistic shift in our culture, to empower and support women in growing their own financial resilience."
Formed by the CII to support the cause of providing better protection tailored to the needs of women in society, IWF has published various pieces of research in 2018, including a report entitled ‘Securing the future of the next generation: The moments that matter in the lives of young British women'.
So far, 320 people have signed up to be IWF ambassadors and industry people who wish to get involved can find out how to sign up here.
"There's been an awful lot of support and a growing wave of people wanting to get involved in Insuring Women's Futures," Helen White, director of the CII's Insuring Futures programme told COVER. "We are creating a network of IWF ambassadors with enthusiasm and expertise to really spread the word, influence, engage, facilitate and support - to talk about the problem, and help us take action."
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