COVER's sister publication Professional Adviser invites Legal & General's Craig Brown into the studio for its 'Adviser Champion' series
Financial advisers should look to keep "selling the good stories" in order to go about promoting the profession most effectively, according to L&G Insurance's Craig Brown. In the eyes of the firm's intermediary director, adviser communities already do "a fantastic job" but need to fixate less on the negatives. "We do seem to be a bit obsessed with when things go wrong," he says, "but my background has been in the claims environment and, when you pick up that phone and a customer's life is...
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