Mutual wants to demonstrate it is 'the everyman' of income protection
Income protection specialist Holloway Friendly has announced a new website, logo and company message to reflect its ‘keeping life colourful' outlook as a brand and to demonstrate it is ‘the everyman' when it comes to income protection, the mutual has revealed. Holloway Friendly says its focus is ‘tailored services through supportive, transparent and friendly messaging' when protecting the income of its members unable to work due to accident, illness or injury. The rebrand aims to give Holloway Friendly ‘a distinctive, vibrant edge that emphasises' its place ‘at the heart of society', the...
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