John Cleese has been cast as the 'Grim Reaper' in the latest television advert by Avalon Funeral Plans.
In the TV ads which will air in September, Cleese is seen hanging up his scythe and making a cup of tea while speaking directly to the viewer asking them when they are planning to die and what they have done about it. It is the second time the comedian and actor has been cast as death as he starred in the role in The Meaning of Life. Jo Darbyshire, commercial director at Avalon said:"We know this is a different approach but there's a real need for people to start taking funeral planning seriously...
Unum has published its third annual claims statement with information on every new group income protection (GIP) claim it paid in the last year.
'Vary in effectiveness'
Cura Financial Services are going to be hosting a live broadcast discussing how advisers can benefit from quirky marketing.
Advisers urged to start planning