Cura Financial Services has launched a 'Game of Gnomes' campaign to get people thinking about their protection insurance needs.
The game is based on HBO series Game of Thrones which reached its season 7 finale last night. Cura invites clients to visit a web page to answer a few questions about their lifestyles and find out which gnome character they are most like. At the end of the questions, it suggests what type of protection insurance might be relevant for that character. Game of Gnomes follows on from Cura's earlier ‘The Walking Dead' style campaign and Christmas Advent Calendar. Kathryn Knowles, who deals...
Unum has published its third annual claims statement with information on every new group income protection (GIP) claim it paid in the last year.
'Vary in effectiveness'
Cura Financial Services are going to be hosting a live broadcast discussing how advisers can benefit from quirky marketing.
Advisers urged to start planning