Royal London has confirmed to COVER that the insurer will advance up to £10,000 to bereaved families under the Protection Distributor's Group (PDG) Funeral Pledge.
As a minimum, the PDG asked for insurers to ensure families can pay funeral costs by committing to the pledge; proactively offering families at claim stage to pay the funeral director where no other arrangements have been made, up to £5,000.
Debbie Kennedy, group head of protection at Royal London, said: "Payment of a claim is the moment of truth for our customers and it is the single most important thing for us to get right.
"That's why we are signing up to PDG's Funeral Payment Pledge and will shortly be advancing money to allow funeral arrangements to take place whilst the estate is being settled.
"Not only will this ensure a better claims experience for all customers but it may also avoid people having to go into unnecessary debt to pay for a funeral."
Emma Thomson of LifeSearch, Chair of the PDG said: "We are very pleased Royal London are to become the latest insurer to sign up to our pledge.
"It's fantastic news for claimants, avoiding the worry some may face of how to pay for a funeral. We look forward to this being launched very soon and we've been delighted that insurers have been exceeding our expectations when signing up to the pledge."
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