National Friendly has announced that Wayne Carter will be joining the company as head of sales & marketing.
Prior to joining National Friendly, Carter worked as a Sales Director at April UK, and previously as Sales Director and Co-Founder of Positively Money and Active Quote Health. Carter will be responsible for developing and maintaining relationships with strategic partners, intermediaries and affiliates. He will also play a key role in the development and execution of National Friendly's business strategy, business planning and distribution, as well as the day to day management of the Society's products, sales and marketing functions. National Friendly relaunched into the PMI marke...
To continue reading this article...
Join COVER for free
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.