Pacific Life Re has conducted on-going research into consumer attitudes towards purchasing life insurance. Here is a snapshot, in the final of a series of articles for COVER, of what the research uncovered.
It's important for us to take note of shifting consumer buyer behaviour and ensure we're geared up to make Protection easier to buy through consumers' preferred channels. Pacific Life Re share their conclusions from their on-going consumer research. Our research has found an increase in the number of people preferring to buy life insurance online. As an industry, we therefore need to make sure we keep up to date with technology, particularly given the move to mobile and tablet use. That also...
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