CIExpert's Alan Lakey has described Aviva's new critical illness offering as complex and confusing.
He said: "Aviva's absorption of Friends Life has resulted in a total redesign of its critical illness offerings. Aviva has reverted to the 1980's template whereby a basic policy is available which can be upgraded to a more comprehensive version. "Aviva has effectively produced two plans - a basic plan aimed at those advisers and clients who primarily focus on cost and an upgraded version for those more concerned with higher quality. "The basic plan includes thirty-six 100% paying conditions...
Cura Financial Services are going to be hosting a live broadcast discussing how advisers can benefit from quirky marketing.
Advisers urged to start planning
First Complete's Steve Berry discusses strategies for selling income protection.
With one in five parents taking over 12 months unpaid leave to care for their child during cancer treatment, Aviva's Mark Cracknell believes advisers can help families understand the impact that childhood sickness may have on family finances.