CIExpert: Simplicity has 'slipped through the net' for Aviva's revamped CI

clock • 3 min read

CIExpert's Alan Lakey has described Aviva's new critical illness offering as complex and confusing.

He said: "Aviva's absorption of Friends Life has resulted in a total redesign of its critical illness offerings. Aviva has reverted to the 1980's template whereby a basic policy is available which can be upgraded to a more comprehensive version. "Aviva has effectively produced two plans - a basic plan aimed at those advisers and clients who primarily focus on cost and an upgraded version for those more concerned with higher quality. "The basic plan includes thirty-six 100% paying conditions plus two additional conditions (CIS of breast and early stage prostate cancer) paying the lower...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Critical Illness

CIC knowledge gap widening: Vitality

CIC knowledge gap widening: Vitality

Nearly half of those covered not aware of claim conditions

Cameron Roberts
clock 27 March 2024 • 1 min read
Half of CIC policyholders unaware of claimable conditions: Vitality

Half of CIC policyholders unaware of claimable conditions: Vitality

Lack of awareness around Crohn’s diagnosis payout

Jaskeet Briah
clock 07 March 2024 • 2 min read
As seen on TV

As seen on TV

More focus needed on consumer CI awareness

Alan Lakey
clock 23 February 2024 • 3 min read