Bupa has appointed Alex Perry as CEO of Bupa Insurance, leading Bupa's regulated insurance business in the UK.
Perry said: "I am thrilled to become Bupa Insurance's CEO. Investing in our own and our family's health has never been so important, particularly at a time when the NHS is under so much pressure." Perry was previously general manager at Bupa. He will report to David Hynam, who became managing director of Bupa UK earlier this month. Perry added:"Bupa's success since its formation nearly 70 years ago rests on our absolute focus on our customers. I'm committed to championing their corner - whether it's improving the experience we give them, making the case for removing Insurance Premium ...
To continue reading this article...
Join COVER for free
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.