Insurance customers ignore 85% of the information sent to them by providers, according to research from SunLife.
The insurer said on average insurance products come with "more than 25,000 words of explanation written in PhD level language." SunLife has found that if customers were every insurance policy we're sent in full, they would spend an entire month of their lives reading about insurance. The average reader should take between three and three and a half hours to understand the average life, health, home and travel insurance documents, in general customers are just actually spending 27 minutes reading...
Unum has published its third annual claims statement with information on every new group income protection (GIP) claim it paid in the last year.
'Vary in effectiveness'
Cura Financial Services are going to be hosting a live broadcast discussing how advisers can benefit from quirky marketing.
Advisers urged to start planning