SimplyBiz will be advocating the use of CIExpert by their members to enhance their protection business in a series of protection-focused events across the country.
Martin Reynolds, chief executive of SimplyBiz Mortgages, said the network was continually looking at ways to equip advisers with the tools to help them develop their protection businesses.
He said of CIExpert: "It enables our members to carry out detailed critical illness research in a fraction of the time, whilst also improving the adviser's knowledge and confidence in the high quality advice they are providing. It also includes the added bonus of automatically generated reports that provide the detailed information required to support the compliance of their advice.
"The ease of use of the various features creates an excellent service for both the adviser and the client."
Alan Lakey, director of CIExpert said: "With the constant flow of policy improvements, it's challenging for individual advisers to keep pace with changes in the market.
He added: "We are delighted that SimplyBiz have acknowledged the opportunity that CIExpert provides for its members, and look forward to supporting an increase in their protection income and the quality of the advice they provide."
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