Advisers have identified medical conditions such as diabetes and high blood pressure and key lifestyle changes as the areas where they would like to see personalised protection products, Ipipeline has found.
When asked if they would like to see ‘Personalised products for common conditions such as diabetes, cholesterol, blood pressure etc', 90% of advisers surveyed said ‘yes'. Meanwhile, 67% would like to see ‘Personalised products for different customer segments e.g. self-employed, renters, new parents'. The most important type of product that advisers would like to see is something that offers ‘Flexibility throughout the policy to meet customers' evolving needs' (89%) while products tailored for...
Six core standards for best practice mapped against Stevenson Farmer review
Peace of Mind service will provide nurses for crisis support and to handle claims for policyholders
Insurer calls on insurance industry to 'comprehensively publish information'
Rewire Routines campaign to educate mortgage protection advisers raised over £10,000 for British Heart Foundation