Fiona Murphy asks Debbie Kennedy, group head of protection strategy at Royal London, ten rapid fire questions on the launch of Diabetes Life Cover.
FM: Tell me why Royal London decided to launch this product? DK: We are very excited about this launch. We have always said we would focus on ensuring those that needed protection cover the most, could access affordable cover and improve the customer journey. We knew from our research with advisers and customers that many felt obtaining cover for those with Diabetes was ‘tortuous' at times. We knew we could do something to not only improve the customer journey but challenge the traditional way we underwrite people with chronic conditions such as Diabetes. This had to be dif...
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