What the US election taught us about insurers' duty to use data responsibly

The old adage says: "Never let the truth get in the way of a good story." That may not do any harm when you are explaining how you survived a near death experience on your way home from the pub (slipped on the pavement), or how you were mistaken for Bradley Cooper/Catherine Zeta Jones (delete as appropriate) the last time you were in London. However, as insurers we have a responsibility to ensure not just that the facts we use are accurate but that the way we use them is not misleading. It felt as though politicians had set a new low during the Brexit 'debate' with the claimed £350...