Vitality is launching a major marketing campaign that sees employees starring alongside Vitality Ambassadors Jessica Ennis-Hill, Maro Itoje, Joe Root, Ellie Simmonds and Stanley the Dachshund.
Vitality said the campaign aims to inspire people to make small changes to everyday behaviour so they can achieve long term health improvements.
The campaign, which sees TV idents consisting of 5, 10 and 15 second clips, shows Vitality Ambassadors sitting on a park bench with Stanley the Vitality Dachshund.
In front of them are ‘Everyday Athletes', played by Vitality employees who undertake a variety of different sporting activities.
Vitality asked staff to take part in the campaign to demonstrate how the company lives the values it is espousing.
Employees across offices in London, Bournemouth and Stockport took part in several rounds of auditions.
The final shortlist included 45 staff members, including Telemarketing Executives, a Care Adviser, a Senior Marketing Manager, a Medical Underwriter, a Senior Lawyer, a Recruitment Associate, and the Head of Learning and Development.
The campaign launched on Sky News Sports Bulletins and Sky Sports News HQ
Keith Kropman, director of marketing and people at Vitality, said: "At Vitality we want to show that everyone can take small steps today to improve their wellbeing over the long-term, regardless of their current state of health.
"One of the ways we communicate this is through advertising, so including staff in our latest campaign was a great opportunity to further share this message and embed it in our culture. We really hope the campaign shows how simple it is for people to make small, positive changes and become an Everyday Athlete."
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