Protection Review sets out five actions for CI growth

Written after the recent Protection Review Summit in London, the White Paper summarises the debate and sets out the recommendations as follows:  1. Simplify critical illness products by grouping conditions together into categories 2. Develop more niche products like cancer stroke and heart attack plans to make the product more attractive to different customers 3. Reconsider hybrid critical illness/income protection products and ensure it wouldn't be penalised by the portals for being different 4. Generate more positive stories to overcome the public perception that we don't pay claims...